In this blog post, we are going to find out a bit more about Clemens Engler, who joined Bright in June, taking the role of Director, Business Development in EMEA.
Why did you decide to take the job at Bright?
Several years ago, I worked for the Venture Development group at a large global IT company. This was the perfect way for me to be at the cutting edge of the latest technology innovation, while helping start-ups build relationships with the VC industry. This was a very significant period for me; it was fascinating to work with all the charismatic entrepreneurs and their ambitions. When I left the company, I knew that I wanted to work with - or for - a young innovative international software company… a company where I could bring my experience from previous job roles. By chance, a former Manager called me to say that in all his time working in the VC space, he had never seen a product with such fabulous technology as with Bright Computing. This gained my interest and I started to get connected to Bright.
How would you describe your role?
My title is “Business Development” which suits by job function and my ambition for Bright.
On the one hand, we have a solid strategic plan for Bright in the coming years. In my view, Bright made the right decision to build on its success in the HPC space and expand into the big data and private cloud market. It is fascinating to see how our technology has such a unique value in these two areas as well.
On the other hand, we have a tactical view, in that we want to work more with partners. Growing our partner network and enabling them to deliver more value to their customers with our solution is a strong focus. In addition, we would like to use our channel to expand into more geographies.
Why do you think you are a good fit for Bright and for this role?
I bring in a lot of experience from my previous job roles. For several years, I worked for a large IT company on a European and national level, with start-ups and independent software vendors (ISVs). I was the SaaS and cloud evangelist (before it really became a buzzword), and worked on the business side with cloud-based companies. And I initialised the German Cloud-Ecosystem.
So, working with small and large partners is in my DNA. I also consider it as a plus that I'm not coming from the HPC world, as I hope this brings a new perspective to the team.
What are your early priorities?
Bright already has an interesting history, as it started with a sales team in the US, even though it is a Dutch-founded company. For 19 months to so, Bright has invested heavily in EMEA. There is still a way to go, but our team is already making great strides towards building a strong presence across EMEA.
The timing for joining the company was just perfect. I have already been fortunate enough to attend Ter@Tec Forum in France in June, and ISC in Germany in July. This was little bit like jumping into cold water, but it was great. In a short amount of time, I have met, talked and discussed with a lot of existing SIs, resellers and technology partners, and dug into the HPC world.
ISC was a particularly great place to have really deep discussions with new potential partners. So my early priorities are clearly to forge partnerships with these companies, to enable them to do business with Bright, and to make them more successful.
And, working together with our existing partner base on a daily basis, is of course a top priority.
What are the longer term goals?
In addition to current business opportunities, we continue to analyse and review our existing partner program, and adapt it according to the evolving needs and requirements of our partners, to derive the best value from them. Partners are an important stakeholder, so we always aim to serve them as best we can.
Furthermore, we still have to expand our reach and footprint into new geographies where we don’t yet have full coverage. If I look at the past 19 months, it is incredible what has been achieved in Bright EMEA, and we are experiencing the beginning of a healthy growth curve.
Another aspect is Bright Computing’s expansion into the big data and cloud market. The way to address this market will be different from our experience with HPC. I think there is a lot of room for activities and business development in this area. It’s a fascinating challenge and I believe that the future is “bright”.
I think that Bright Computing has the potential to become the de-facto standard for cluster management in all of these areas, and I’m delighted to be part of the team.
How can people get in touch?