Life after CES 2015: Big Data Stories You May Have Missed


By Bright Staff | February 05, 2015 | Big Data, Cluster Manager, Hadoop



By Bright Computing

It would be pretty cool to try on smart socks, text your refrigerator, and flick on a light bulb that acts as a security system. To actually do all that at one place in one day, you had to attend the recent Consumer Electronics Show (CES) in Las Vegas.CES 2015: Big Data stories

It’s hard to say what will become household staples like the VCR, camcorder, and DVD, which debuted at CES in 1970, 1981, and 1996, respectively. But the three new products listed below all have one thing in common: big data. Like so many other products at this year’s show, all three use sensors to collect data and connectivity to transmit it in real time. This use of IP connectivity, otherwise known as the Internet of Things (IoT), was so prominent that many visitors and media declared big data the biggest story of CES 2015.

In case you didn’t make it to Vegas, here are more details about some of the most intriguing items:

Sensoria Smart Socks: Sensors woven right into the fabric of these socks track distance, speed, altitude, and calories. They also measure heel and toe impact so you can improve your stride.

LG HomeChat Appliances: These appliances can communicate with your smartphone via texts. Text the washing machine to turn it on or text the fridge to ask if you need milk. The oven texts you to suggest recipes, then sets the temperature for the dish you choose.

Sengled Snap Light Bulb: This bulb also is an HD security camera. It’s voice- and movement-activated to swing into action as soon as somebody is within a certain range. You can use your smartphone to view the real-time or recorded footage it captures.

What will the mass consumerization of IoT mean for those in the Hadoop world? Consider the following:

Opportunity: Putting more IoT devices into consumer hands (or feet, with those smart socks) will generate scads more data and thus greater demand for Hadoop services.

Capacity: If you’ve got more data to deal with, you need more storage, backup, bandwidth, processing power, and analytics capability. Better make sure the network underpinning your Hadoop offerings is uber-reliable while you’re at it.

Talent: Consumers don’t want big data; they want relevant data. This will send the current demand for data scientists possessing industry-specific knowledge – of retail, finance, medicine, etc. – into overdrive. A severe talent shortage in the analytics field could make this tough. One Accenture study predicted only 23 percent of the analytics positions created in the U.S. between 2013 and 2015 would actually be filled.

Care: Consumers now are buying into IoT in a big way. But players within the big data ecosystem who fail to protect consumers’ medical, financial, and other data could face some harsh penalties. Even if regulatory bodies don’t crack down on privacy and security lapses, many consumers inevitably will vote with their wallets anyway.

So the smart socks and texting fridges of the world definitely are creating new opportunities for Hadoop. Just don’t forget to plan for the great new demands and responsibilities that come along with them too.

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